Acronyms

Business has become insufferably coded and complicated. Every meeting is now drowning in acronyms such as KPIs, OKRs, ROI, EBITDA and so on. Acronyms create insider clubs that exclude newcomers and stifle genuine communication. 

This linguistic laziness masks poor thinking and creates the conditions for stagnant cultures where people nod along, pretending to understand. And yet, leaders seem to love it.

Everything they do from values to projects to processes isn’t complete unless it can be turned into a pithy acronym that few people will understand.

However, the truth is this. Real leaders speak plainly in language that everyone understands. 

Clarity builds trust. Jargon and acronyms destroy it.

 

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Colin Ellis

5 x best-selling author, award-winning public speaker and culture consultant.

https://www.colindellis.com
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