The tangible measures of culture change
I received an email from a client last week to tell me that not only has engagement in the team increased by 21% in 9 months, but also that they are 50% ahead of their sales target for this year.
Yet, ‘culture change is hard to measure’ is still a statement regularly heard at leadership team meetings when the conversation about investment in culture is broached by HR leaders.
However, once the investment is made into activity that provides managers and employees with the practical skills to work differently, it’s been proven (and not just by me!) that organisations will eventually see improvements in:
Employee happiness
Engagement
Productivity
Retention
Sickness rates
Security incidents
Safety incidents
Reputation
Sales
Market share
It’s not hard to measure culture change (as my opening attests), it's just hard for leaders to make the decision to invest in it knowing that they might not see any tangible results for up to 6 months.
Yet once the change starts it’s impossible to stop and investment in culture becomes the tangible gift that keeps giving.
