Failure and preparation
‘Fail to prepare, prepare to fail’ endures because it's true.
Projects without schedules falter. Teams without direction drift. Values without definition mean nothing. Culture left to chance becomes chaos.
Preparation is never time-wasted or needless bureaucracy. It provides clarity and direction. When it comes to culture, it's deciding who you are and what you stand for before circumstances decide for you.
The cultures that continually disappoint or fail are the ones that no-one has prepared for.

