Post it for one person

An HR friend of mine told me recently that they'd shared something on LinkedIn and it ‘hardly got any likes’. They said it the way you'd report a mild illness.

I know the feeling. We've been trained to treat the little number as a verdict on the thing itself, and by extension on us. But the number counts how the reader chose to react, not the good you did - and those two things are rarely the same.

There are so many great culture stories out there and they all need to be shared so that others can be inspired by them.

So when you share a success - a project that you all nailed on time, a team habit that finally stuck, a mistake your team stopped making, or something you all learned - don’t see it as something that you’re posting for applause. 

See it as a trail of breadcrumbs that you are leaving for that one person who needs to see your message at that precise moment. That's the real benefit of your post, and it has nothing to do with the ‘likes’, ‘loves’ or ‘applause’ counter underneath it.

The research is actually firmer on this than I expected. The World Happiness Report 2025 finds that giving does us the most good when it carries three things: a real connection, a free choice, and a clear sense that it helped someone.

Self-focused motives tend to blunt the reward that other-focused ones deliver. Share to be seen, and you feel less. Share to help one person, and you feel more.

So don’t worry about vanity metrics when sharing your successes or learnings, just get your post up for that one person that it might help.