Cynics and sceptics
Sceptics are looking for answers. They want to know why, how, when, who and with what. They may have been burned before in believing in an idea that never came to fruition. They may have trusted a leader who failed to deliver. They may be looking for clarity about priorities, so that they can put their motivation where it matters.
Cynics on the other hand are cultural antibodies, attacking any new idea before it has a chance to prove itself. They spread their paralysis through side conversations, messages and eye rolls, transforming inspiration into inertia. And organisations give them fuel because they don’t have the energy to eradicate them.
Sceptics can be your biggest allies if their questions are answered and they’re given agency over their future. Cynics will look to find ways to destroy everything that you’re doing and will never be disappointed with the outcome.
Ridding your culture of the cynics will give you the time and energy to win over the sceptics and, in doing so, create a better future for everyone.
