COLIN ON CULTURE
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The quote that never was
In every office, every sports team, every startup, every Fortune 500 company, we've seen it happen. The perfect strategy, meticulously planned, beautifully presented... and it falls flat. Not because the strategy was wrong, but because the people weren't ready.
Is it still worth doing?
The real measure of a project isn't the resources it consumes but the value that the change creates. When we fixate on time and cost, we optimise activity for predictability instead of possibility.